MSPs at high Operational Maturity Level ™ (OML ™) focus solely on these win/win customers and only on selling their fully-managed package these are key reasons they grow the fastest and have the highest profitability.
This $50bb is from win/win customers – the 25% of SMB companies that will pay a fair price for your fully-managed package – and there is probably another $25bb available from the 75% of SMB companies who will only engage in a win/lose arrangement (whom you should ignore). We believe the total addressable market for SMB Managed Services in the United States is about $50bb, including recurring Revenue, product resale, and project Revenue. The questions are, why aren’t they getting it, and what should they do?
That doesn’t mean there isn’t growth to be had. Many Managed Service Provider (MSP) owners and executives will testify they are not happy with their Revenue growth. How Big is the Market for SMB Managed Services, and How Can We Grow Faster?
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